I'm Hans Gijbels, co-founder of Brands Untamed, and I came to brand design the long way round.

Eighteen years in sales management first. Odd route, but it turns out to be one of the most useful things I bring: selling teaches you how people decide, and what makes them trust something.

I was building identities and campaigns the whole time. Now it's the job. I turn strategy into visual systems, reports, and the unglamorous templates that keep a brand intact, for agencies, European associations, and founders whose reputation has outgrown their DIY brand.