Infographic design for Tyres Europe
Tyres Europe, the Brussels-based association representing Europe's tyre manufacturers, needed to explain the natural rubber supply chain to policymakers and members. Six million farmers, a hundred thousand dealers, five hundred processing factories, global shipping routes. We designed an infographic that maps the whole system in a single view, with isometric illustration and a clear flow from smallholder plantation to port.
Associations in Brussels run on exactly this kind of material. A policy officer has thirty seconds with an MEP assistant, a comms manager needs something members will share, and the underlying subject is genuinely complicated. Infographic design for associations is about making those thirty seconds count without dumbing the subject down. For Tyres Europe, that meant giving every stage of the supply chain its own visual moment, placing the data where the eye lands, and building one asset that works in a policy briefing, a member presentation, and a LinkedIn feed alike.
