Comms Strategy for Automotive
Audi signed on as title sponsor of a demonstrative snooker event and needed the partnership to look and sound unmistakably Audi.
We handled the full communications package: shaping key messages, briefing media, and designing a head-turning car livery that matched the brand’s performance DNA. The result was a sponsorship presence that looked sharp on track, read well in the headlines, and kept Audi front-of-mind long after the final frame.
The event sold out with over 2,000 attendees and drew wide media coverage across Romanian TV, sports press, and online outlets. Audi’s branding was visible throughout: from the car livery to VIP transport and press visuals, earning strong exposure in every photo, headline, and interview recap. The atmosphere, press attention, and fan response helped position Audi as more than a sponsor. It became part of the experience.
