Branding & Marketing for Webshop
A niche wine brand wanted to do something bold: bring Romanian wine to the Belgian market without sounding pretentious or getting lost in the crowd.
We came on board before the first bottle was sold, helping shape everything from the brand’s story and tone of voice to its digital presence and content strategy. That meant starting from scratch: name, logo, brand identity, product messaging, UI/UX, and multi-language content (EN/NL).
The challenge? Educating a new audience while making things easy, appealing, and never boring. So we built a brand that didn’t lecture - it invited. With smart storytelling, scroll-stopping visuals, and a digital experience designed to convert.
From launch campaigns to wine tastings, email flows to social posts, every piece of work pulled in the same direction: make this brand feel different, and make people want to come back for more.
The brand launched quietly, but it didn’t stay quiet for long. We sold out some of the wines with zero paid ads. People came back for more. And even better - they started talking about it. “I didn’t know Romania made wine like this” became a common reaction.
We built everything to work together: the email flows ran smoothly in the background, the content (English and Dutch) felt human and helpful, and the social posts actually sounded like the brand, not a template. We kept it smart, simple, and consistent. And it paid off. Wine bars started reaching out. Restaurants asked to try the wines. A niche idea turned into something people remembered.
